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iRobot Founder Wants to Put a Robotic Familiar Into Your Home

Two years ago, Colin Angle stepped down as CEO of iRobot, the company that he cofounded and the most successful home robot company the world has ever seen. Angle almost immediately founded a stealthy new “physical AI” company called Familiar Machines & Magic (FM&M), which in short order managed to attract a combination of exceptionally talented robotics folks, including Morgan Pope from Disney Research, which got us very curious.
Today, Familiar Machines & Magic is announcing its first robot, a “physically embodied AI system designed to perceive, adapt, and interact with people in ways that feel natural and consistent,” the press release says. This robot is not a toy, and it’s not specifically for kids. Rather, it’s for adults to purchase for themselves and their families. It will get to know you, seek you out for attention, and actively help you positively pursue an idealized routine in your life.
Intended for adults, Familiar is pet-like in that it will seek you out for attention.Familiar Machines & Magic
Here are the (limited) technical details from the press release:
The first Familiar is a quadruped, specifically designed for human-robot interaction, with 23 degrees of freedom enabling both lifelike movement and expressive behaviors. The Familiar is covered with a custom touch-sensitive coat, a vision system, and a microphone array and audio system, to support rich interactions. Its onboard edge AI stack is powered by a custom small multimodal model optimized for social reasoning, combining vision, audio, language, and memory to create socially responsive behaviors in real time.
FM&M CEO and cofounder Colin Angle tells us that this first prototype Familiar is designed to look like a sort of highly abstracted bear. It’s very deliberately nothing like a dog or a cat, following the successful strategy of other social robots like Paro and Pleo—if you can’t connect the form factor to an animal that you have direct experience with, you won’t bring expectations to your interactions with the robot.
What Does it Do?
“Our goal is to position this as a robot familiar that lives with you and helps reinforce healthy routines,” Angle says. He explains that thinking of a Familiar like a pet is a strong analogy, but pet-like also undersells what the robot can do. The Familiar behaves a little more like a service animal, in the narrow sense of being able to recognize activities and intervene to motivate you to do more or less of them, as the case may be. One easy example is screen time—the Familiar can note how much time you spend on your phone, and if it’s too much, it can actively try to engage you in other activities, including taking it for a walk outside. “The idea,” says Angle, “is that you can have a bit of technology in your home which is hyperloyal to you, gets to know you, helps you figure out an idealized routine, and then plays a positive role.”
Spending too much time on your phone? Familiar can help with that.Familiar Machines & Magic
Cramming this amount of intelligence into a robot that you can take for a walk outside (at regular human walking pace) is extremely ambitious. I asked FM&M’s creative director Morgan Pope what made him feel that a robot like a Familiar was possible, with enough confidence that he was willing to leave Disney Research to join the startup. “Two recent advancements made it feel tractable,” Pope says. “First, seeing Disney’s bipedal robots walk flexibly over various terrain using reinforcement learning proved you can execute dynamic motion without needing perfect, zero-backlash actuators or crazy expensive hardware. And second, while I am often skeptical of generative AI hype, it is a perfect fit here because it excels at creating the plausible assumption of intelligence, which helps the character feel coherent and lifelike.”
The Challenge of Social Home Robots
As a social home robot, the Familiar will have quite a lot of work to do to single-pawedly reestablish a category that burned itself out between 2012 and 2019. A series of high-profile and very-well-funded startups including Anki, Mayfield, and Jibo were not able to sustain social home robots as a business, primarily because of a struggle with longer-term engagement. It’s not enough for a robot to be cute and charming in the short term; it has to continue enthralling its users or at least providing value after the initial novelty has worn off. In other words, a flashy demo is arguably counterproductive, which is a real problem, since robots excel at flashy demos.
Part of the value of Familiar is that it will help you establish healthy routines.Familiar Machines & Magic
“It’s about creating the right expectation and delivering on that expectation,” says Angle. “Familiars live in your world and play by your rules, and if you don’t find yourself hanging out with it, petting it, and engaging with it, then we haven’t succeeded.”
In what is very much not a coincidence, the term familiar really is the best way of thinking about this robot—a sort of vaguely magical nonhuman entity that has some amount of independence but whose existence and motivation are fundamentally tied to its human. “This isn’t trying to be a replacement for a real friend,” Angle explains. “It’s artificial life that lives in your world, has its own personality and goals, and has a special link to its guardian where it wants attention and wants its guardian to be active.”
Creating Long-Term Value
This philosophy is a key differentiator for FM&M. A Familiar is more than a companion; it has long-term objectives that it’s trying to fulfill to improve your life in a targeted way, says Angle. It’ll attempt to connect with you socially to encourage you to spend time with it in service of those goals, but the goals are the end, er, goals, rather than just the social connection itself, which was the primary draw of the previous generation of social robots. “Within a few days of bringing your Familiar home,” Angle tells us, “it’s figured out what its role in your life is. It’s trying to reinforce a healthy routine, whether that be summoning people to dinner or cuddling up while you watch TV, or greeting you when you get home. And then the way you sustain that relationship is by having it evolve, with both characters playing an active role—you’re also helping it with the things required to keep a robot operating.”
Human-Familiar Interaction
The temptation to leverage recent advances in AI to make a robot like a Familiar talk, especially in the context of regularly interacting with humans in pursuit of specific goals, must have been overwhelming. But to its credit, FM&M managed to resist. “I don’t believe that the technology exists today for AI to talk to humans in a safe, responsible fashion,” Angle explains. Consequently, a Familiar does not currently speak, although it does make sounds, and has plenty of other ways of communicating. “Through careful design, you’d be amazed what you can powerfully convey using a tail, wiggly ears, blinking eyes, and a brow that can be happy, sad, angry, or annoyed,” Angle says. This will likely resonate strongly with dog owners, somewhat less strongly with cat owners, and only very slightly with reptile owners like me.
Familiar is capable enough to keep up with you on walks outdoors.Familiar Machines & Magic
Going the other direction is more complicated. Those same recent advances in AI mean that a Familiar can very likely understand everything you say and obey you perfectly, if it chose to. But doing so would break the illusion that the robot has its own desires and goals and personality, so FM&M had to be careful. “The way we’ve trained it from an AI perspective is really cool,” Angle explains. “We’re using a tableau of speech and vision inputs presented to a small multimodal model trained on stories, and for a given tableau of inputs, it goes through a generative process to decide at a high level what it is going to do. That decision is handed to a behavior engine which builds out those behavior trees into goals and drives a reinforcement learning unified motion model. There is nothing fully deterministic about your Familiar’s behavior; it truly tries to live its life with a variety of personality-driven emotions.”
Safety at Home
A Familiar is not big, as robots go, but it’s not exactly small, either. And as something with legs, there’s always a concern about what happens if it falls over. “Its low center of gravity helps immensely,” says Pope. “If we pull power, it collapses downward safely rather than tipping over. Furthermore, it is wrapped in soft rubber, fur, and padding, so even if a leg impacts you, it won’t have a lot of force behind it.” Interestingly, FM&M is also leveraging the “character experience” to mitigate risks to both robot and user. “We can use emotions to communicate hazards effectively,” explains Pope. “For example, if someone carries it somewhere high or puts it near an open flame, the Familiar can act visibly scared to directly communicate that it doesn’t like the situation.”
While not a toy or specifically intended for children, Familiar can provide gentle, warm attention to your family.Familiar Machines & Magic
Besides physical safety, social robots must also consider emotional safety. The better job you do emotionally connecting with people, the more responsibility you have to make sure that those connections are positive. “We take this very seriously,” Pope tells us. “We must follow a ‘do no harm’ philosophy, ensuring we don’t trigger unhealthy dependency or monopolize people’s attention the way a phone does. We are designing carefully to ensure the overall impact remains positive and never crosses the line into harm.” Additionally, the Familiar’s AI runs onboard the robot, and the robot does not stream private data to the cloud. It will, in fact, run just fine if you disconnect it from the internet entirely, although you’ll lose access to any new features that come out.
Managing Expectations
Alongside the many engineering and human-robot interaction (HRI) challenges that FM&M is having to manage is one other challenge that, in the near term, sounds rather dull but may be the most challenging: marketing. The company obviously has to promote this robot, but there’s a real danger (which has had dire consequences for many robotics companies in the past) of selling an idea of what the robot could be rather than the reality of what the robot actually is.
From my conversations with Pope, FM&M seems to understand that robots have always been the most successful when the experience or task is incidental to the robot itself—in other words, what’s most compelling is what the robot will do, rather than the fact that it’s a robot. “The best way to understand a Familiar is that we are not building a robot; we are building a relationship,” Pope explains.
Whether in the context of locomotion or relationships, we can be absolutely certain that a robot of this level of sophistication is not going to do what it’s supposed to every single time. Fortunately, the folks at FM&M have been building robots for long enough that they’re prepared for this. “We’ve explicitly tried to design it to motivate forgiveness,” Angle tells us. “This is not a precise robotic entity in its motion or dexterity. It’s supposed to be imperfect, but it’s going to get some of it right. By actively working to manage expectations to a place we can achieve, we want consumers to appreciate what it can do.”
What customers expect, what they appreciate, and how much forgiveness they’re willing to bestow is for better or worse highly dependent on how much a Familiar will cost. “For the cost of ownership of something like a pet, you’re getting something that can help you live a healthier life, feel attended to, and provide social benefit,” Angle says. This could mean many things, depending on the pet, but one source puts the low end of the monthly cost for a cat at around $65 per month, with a dog somewhat more expensive at closer to $100 per month. FM&M’s press release stresses that today’s announcement ‘is not a commercial product launch,’ and specific pricing and a timeline will come later.
A Future Platform
While it’s much too early for us to be speculating about what the future might hold for FM&M’s robots, Angle is of course already thinking about other places where Familiars might be at home. “This first robot is meant to be a platform with general appeal and an opportunity to specialize into things like elder care and parental support,” Angle says. “From the ground up we are designing machines focused on human connection, and the underlying technology can further generalize into other form factors.”
This will require the Familiar to find success, and it’s important to reiterate how much of a challenge this will be. A legged robot, designed for human interaction, in the home—everything about what FM&M is doing is hard. Because of his experience launching and leading iRobot, Angle is one of the very few people with the experience to really understand this, but his excitement and optimism about the Familiar is undiminished. “Do we know exactly how it’s going to land? I don’t,” says Angle. “But do I think it’s going to work? Absolutely. We’re going to find out, with a mission and goals that are noble at heart.”
This article appears in the July 2026 print issue as “Robotic Familiar Helps You Live Your Best Life.”

The distillation panic
‘Distillation attacks’ is a horrible term for what is happening right now. Yes, some Chinese labs are hacking or jailbreaking APIs to attempt to extract more signal from model APIs — stopping this is important to maintain the U.S.’s lead in AI capabilities. Referring to this as distillation attack is going to irrevocably associate all distillation with this behavior, and distillation generally is a core technique needed to diffuse AI capabilities broadly through academic and economic activities.
We went through this sort of language transition with the open source vs open weight debate. All the terms just reduced to open models – very few people in the large AI community know exactly how open-source differs from open-weights. And terminology matters, as the less informed people who still care about — and influence — the technology are bound by different terms they use. If we’re not careful with the discourse around distillation, many people could associate this broad technique used for research and development of new models as an act at the boundary of corporate manipulation and crime.
I’ve recently written a more technical piece on estimating how impactful state-of-the-art distillation methods are on leading Chinese models, and this piece follows to push for caution in any hasty actions to target the methods with policy. To set the stage, recall Anthropic’s recent blog post where they detailed “distillation attacks” made by 3 Chinese labs.
These labs used a technique called “distillation,” which involves training a less capable model on the outputs of a stronger one. Distillation is a widely used and legitimate training method. For example, frontier AI labs routinely distill their own models to create smaller, cheaper versions for their customers. But distillation can also be used for illicit purposes: competitors can use it to acquire powerful capabilities from other labs in a fraction of the time, and at a fraction of the cost, that it would take to develop them independently.
This is a clever paragraph, where they normalize distillation generally and explain how a few people can use it illicitly, without detailing how illicit use often involves other more explicit behavior like jailbreaking, hacking, or identity spoofing of the API.
Distillation itself is an industry standard. It’s used extensively, primarily in post-training, by smaller players to create specialized or smaller models. In my book coming this summer, I describe it as follows:
The term distillation has been the most powerful form of discussion around the role of synthetic data in language models. Distillation as a term comes from a technical definition of teacher-student knowledge distillation from the deep learning literature.
Distillation colloquially refers to using the outputs from a stronger model to train a smaller model.
In post-training, this general notion of distillation takes two common forms:
As a data engine to use across wide swaths of the post-training process: Completions for instructions, preference data (or Constitutional AI), or verification for RL.
To transfer specific skills from a stronger model to a weaker model, which is often done for specific skills such as mathematical reasoning or coding.
With this definition, it’s easy to see how distillation takes many forms. Of course, if you just take the outputs from GPT-5.5 and train a recent open-weight base model with them to host a competitive product, that’s one thing. But, a lot of the things that fall under the bucket of distillation are complex, multi-stage processes that muddle the exact impact of the model you distilled from.
Modern LLM processes could look like using a GPT API to build an initial batch of synthetic data to build a specialized small data-processing model. A good example is a model like olmOCR (or many other models in this category) that are trained to convert PDFs to clean text. This specialized model would be used to create large amounts of data. Finally, you train another model (often from scratch) with the new data you created. Is this final model distilled from GPT?
When done via a closed, API-based model, distillation sits in the grey area of the terms of service that you agree to when signing up to the Claude or GPT platform. They generally forbid the use of the API to create competing language model products, but this term has largely gone unenforced. The open-source community used to worry deeply at being cut off from these cutting-edge APIs for doing research or creating public datasets, but to date only one prominent case of corporate accounts being restricted exists (at least until the recent Chinese companies).
This is all to say that distillation is an industry standard technique, and the use of closed APIs to perform distillation has always been a grey area. Nvidia’s latest Nemotron models, as one of the only models with open post-training datasets, are technically in large part distilled from Chinese, open-weight models. The Olmo models we’ve built at Ai2 are distilled from a mix of open and closed models. This grey area was brought to the forefront again when it turned out that xAI has been distilling from OpenAI. Quoting from the recent trial proceedings between Elon and OpenAI:
OpenAI’s counsel asked Musk whether xAI has ever “distilled” technology from OpenAI.
Musk: “Generally AI companies distill other AI companies.”
“Is that a yes?” Savitt asked.
Musk: “Partly.”
xAI is likely the largest, and most successful AI company willing to thread the grey area that is distillation from their competitors. On the other side, the majority of startups and research groups with fewer resources than them have very likely engaged in distillation of some capacity from Claude, GPT, or Gemini models.
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In the above Anthropic blog post, the problem with the distillation attacks by a few Chinese labs is less the distillation and more the means of attack. It is documented that Chinese labs are actively working to get around the intended use of the API, e.g. to provide additional reasoning data that is very useful for training.
Of course no one should be able to access information from a model that a developer didn’t intend to reveal in their APIs (e.g., reasoning traces which would be helpful for training). Associating all of distillation with these attacks, which is to date an industry standard for post-training, from open and closed models alike will be a massive own goal.
What these few labs are doing should be referred to as jailbreaking or abuse, rather than distillation.
The discourse around these actions is creating a troubling discussion that’s marching towards a mix of regulatory capture or regulatory exuberance that’s most likely to harm the U.S.’s ecosystem more than China’s. Even if we ban, most likely through potential legal action and other penalties, this type of API abuse, the Chinese companies will likely still do it. We’ve seen this playbook with Chinese multimedia models taking a flexible view of copyrighted content that no U.S. player is willing to take the risk on.
This distillation discussion has quickly snowballed, with a bill moving out of a committee in Congress, an executive order pushing for action, and congressional oversight targeting U.S. companies building on Chinese models (which are downstream of distillation). This multi-pronged regulatory environment could yield truly horrible outcomes – such as figuring out a way to effectively ban open-weight models in the U.S. that are built in China by groups abusing closed LLM APIs.
It is obvious that no bill will literally ban open models, but they can create grey area that exposes entities to unwanted risk or require certain provisions that are bureaucratically very challenging to fulfill, squashing small open source contributors.
In that scenario, the groups who lose are Western academics and smaller companies building models for the long-tail of AI uses. The ecosystem here could be made permanently irrelevant with the removal of nearly all Chinese open-weight models. There is no immediate substitute and building new models with meaningful community adoption has a lead time measured in 6+ months. In the time it takes to build a new domestic open-source ecosystem, countless researchers would’ve moved onto closed training platforms or into new areas.
Altogether, I’m hoping this flurry of discussion around distillation becomes a nothing-burger and not a hasty, multi-pronged policy push. We need to avoid two things:
A wholesale negative connotation of the word distillation, which is used extensively across the AI ecosystem.
A domestic ban of the open-weight models built by organizations engaged in some portion of distillation.
In addition to this, I want the leading U.S. AI companies to be able to provide their APIs without having their IP leak. They should share more information on why it is hard for them to secure their APIs, but that’s an issue out of scope for my expertise.
I’ll conclude with a proposal from my friend Kevin Xu at Interconnected Capital (and great Substack) on why this current distillation dynamic may actually be good for the leading labs.
If all the Chinese companies are addicted to distillation as a way of getting close to the frontier, then they’ll never actually learn the techniques needed to take an outright lead. If we cut off the Chinese’s obvious crutch in model building, we’ll gain a short-term lead in AI, but in the long-term that may be what they needed to get on a more competitive long-term trajectory.
This is the same debate we’re having with other technologies where the U.S. currently has a lead, e.g. with advanced semiconductor technologies. So I understand the trade-offs, but we not should crack down on all of distillation.
