The Federal Trade Commission ("FTC" or "Commission") proposes to commence a rulemaking proceeding to prevent certain unfair or deceptive acts or practices by search engine, social media, and other digital marketplace platforms that further government and business impersonation scams to defraud consumers. The Commission is soliciting written comment, data, and arguments concerning the need for such rulemaking.

The Federal Trade Commission ("Commission") is proposing a policy statement regarding the application of the prohibition on deceptive acts or practices in section 5 of the Federal Trade Commission Act to companies that market artificial intelligence ("AI") systems.